I worked closely with the CEOs of Northern Epics to develop a T-shirt design that aligned with their brand vision and mission: sharing the thrill and beauty of Alaskan wilderness with travelers. The goal was to create a design that would resonate with their tour guests, something bold, memorable, and reflective of the Denali landscape. We began with concept sketches in Procreate and refined the design through collaborative feedback before finalizing it in Adobe Illustrator. The finished piece was delivered in three distinct color variations to offer flexibility for future merchandise.