Working closely with the CEO’s of Northern Epics, I developed a T-shirt design that aligned with their brand vision and mission. The goal was to create a design that would resonate with their tour guests. Something that was bold, memorable, and reflective of the Denali landscape. We began with concept sketches in procreate and refined the design through collaborative feedback before finalizing it in Adobe Illustrator. The finished piece was delivered in three distinct color variations to offer flexibility for future merchandise.